Concern Foundation’s 45th Annual Block Party Raises $1.8 Million for Cancer Research
On Saturday, July 13th 2019, Concern Foundation for Cancer Research successfully produced its 45th Annual Block Party on the backlot of Paramount Studios in Hollywood featuring multiple stages of live entertainment, casino style games, live and silent auctions, and food, desserts and beverages from over 70 of Los Angeles’ best restaurants and caterers. Themed this year as California Dreaming to Conquer Cancer, the highly anticipated event hosted approximately 4,000 guests, successfully raising $1.8 million for cancer research through ticket sales, donations and bids on auction items.
Through this annual event, Concern has raised over $68 Million Dollars in salary support to 800 gifted cancer scientists studying cancer. This year, in honor of their lifetime of contribution and efforts in support of the Concern Foundation, Judy Carroll, Lexy & John Carroll & the Carroll Family were awarded with the Lifetime of Giving Award. The successful event was led by the Concern office staff, a team of volunteers and designed once again by John Ferdenzi of Town and Country Event Rentals.
The backlot streets were filled with over 70 food and beverage vendors including notable classics such as Vibrato Grill + Jazz, Ocean Prime Beverly Hills, The Grill on the Alley, Fogo de Chao, The Urban Oven, Oak Smoke BBQ, STK Los Angeles, Button Mash, La Boheme, Bertha Mae’s Brownie Company, Mykie’s, Buzz Bar, DeLuscious Cookies & Milk, Maria’s Italian Kitchen, Porta Via, Stonefire Grill, Bar Hayama, El Floridita Cuban Supper Club, Giacomino Drago Group of Restaurants, Gyu-Kaku, Jayde’s Market, Micoo Mochi Ice Cream, Wurstküche, Factor’s Famous Deli, Dulan’s on Crenshaw Soul Food, and Pink’s Famous Hot Dogs just to name a few. This year’s event also featured The Garagiste Festival Micro-Winery Tastings area, Nuda Tequila, Tito’s Handmade Vodka, Asahi Beer U.S.A., Weaver’s Coffee & Tea, Humboldt Distillery, Buzz Box, Reed’s Ginger Brews, The Macallan, COKE Products and Dulce Vida Tequila. Plenty of musical and interactive entertainment were held on multiple stages featuring the Tom Nolan Band, D’ City Sound with MC Dwayne, Paul McDonald Group and The MudBug Brass Band. Other event highlights included limited edition poster giveaways sponsored by A Good Print, Island Ink airbrushed tattoos, Foto Spark services, Vita Perfetta creative experiences, spa services provided by Beauty Bus Foundation and a Ferris Wheel which guests enjoyed throughout the night.
For the 15th year in a row, Los Angeles Magazine has been Concern Foundation’s media partner and in their long-lasting relationship, has donated nearly $350,000 to Concern Foundation to help conquer cancer. This year their “The Best of LA 2019®” on Los Angeles Magazine’s street featured relaxing lounge furnished by Mitchell Gold + Bob Williams, photo booths by INFINITI, treats and beverages from ArcLight Cinemas, Seedlip, and Don Francisco’s Coffee, DJ dancing and much more.
